Engagement data should be one of an organisation’s most valuable assets. Yet too often it’s messy, unreliable, or dismissed as admin. After more than 12 years working across industries and sectors, I’ve seen the same problems arise again and again — and they almost always come down to governance.
By governance I mean ownership, accountability, and standards. Without these, data drifts, systems get misused, and reporting turns into a scramble. Good SRM systems are often blamed for failures that are really internal issues. No system is perfect, but too often the technology takes the fall when the real problem is lack of clarity and ownership.
I’ve also seen responsibility handed off to large consultancies who prioritised speed over quality. When reporting time came, the result was a shambles.
The other gap? Clear plans for how to fix these issues. Teams were left with vague advice or one-off fixes, but no structure for lasting improvement.
That’s why I developed the Easca Pathway — a proven, step-by-step method to bring clarity, embed governance, and deliver impact. And because strategy only works if it’s backed by tools, I also design Power BI dashboards, data models, and Excel templates that give organisations insight they can use with confidence.
I believe engagement data can and should go beyond bare-minimum compliance. Done right, it creates insight, trust, and accountability. My mission through Easca is to show organisations what’s possible when engagement data is managed with governance at its core.
Easca means simplicity. And while stakeholder engagement and consultation can be a complex beast, I’ve seen too many systems over-engineered, adding layers of complexity without solving the real problems.
We keep simplicity at the heart of everything we do. No jargon. No over-engineering. Just clear structures and practical steps that teams can follow.
Clarity over complexity, always.
The Easca Pathway is our proven method for turning scattered records into reliable, meaningful insight. Each phase builds on the last, bringing clarity, governance, and proof of impact.
We also offer flexible ways to extend support — from specialist modules and integrations to ongoing retainers that keep your data credible and your insight live.
Easca isn’t for everyone. We’re not about quick fixes or one-off compliance exercises. If you expect a system alone to solve problems without governance, or if you want to hand off ownership entirely with no internal oversight, we’re probably not the right fit.
But if your data management is outsourced, we can still help. Many organisations in that position benefit from our Assurance and Insight stages, which provide the governance, quality checks, and reporting oversight needed to keep outsourced work credible, consistent, and defensible.
Where we add real value is with organisations that see engagement data as a strategic asset. If you’re ready to take ownership, embed governance, and use data to demonstrate impact, the Easca Pathway gives you the clarity and structure to get there.
Book a free 30-minute call to discuss your engagement data challenges and see how the Easca Pathway — or our other services — could support your team.